Barriers and Facilitators to a Successful Site
In our last post, we showed a funnel to represent the transformation of potential visitors into potential clients. Here are some things that can hurt or help you gain potential clients.
Barriers to a Successful Site
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Facilitators to a Successful Site(Things that Widen the Funnel) |
Why? |
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No Call to Action |
A Defined and Visible Call To Action |
Without a Call to Action, people will visit but they will not do anything. |
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To much Sales Talk |
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Most people immediately bounce from a site when they see too much sales talk. They usually come to a site looking for information. Create a headline that grabs their attention and speaks to them and follow it up with substantive content. |
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No Visibility |
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If people do not know about your site, they cannot find it. Many of the techniques used to create visibility can also be used to generate a sense that you are sharing information and that therefore, your website is valuable. |
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Poor Site Organization |
Site Clearly organized according to Your Client’s Needs. |
Don’t make people look around to find something simple, there are plenty of other fish in your pond. |
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Things that enhance your customer relationships such as :
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You are efficiently conducting business 24/7 |
Our next post this week will cover whether content or visibility is more important.