Anytime that you post an email address as part of a page in cyberspace, a spammer will find it sooner or later.  Then you will start getting email to that address that you do not want. (Be clear that I am not necessarily referring to email you provide for logging in purposes.  If someone gets that email address, blame the person you gave it to.)

Here is a new trick I found for reducing that spam if you want to list an email address on your website

1) Use an address that you do not send email from.

2) blacklist all email from that email address.

For instance I never send email from the address programmer@asitethatworks.com.  However, when I used to display my email address on my website, I used that as my address and I forwarded to my regular account.  (It was a way of letting me know what type of email I was getting.)

Since I do not send using that email address then no one else should either.  If they do, I know they are spammers. If I blacklist that address, I never see it.   (However, if they use that only as their “visible name” but use a different address for the real send, it will not work.)

Most folks have heard of the proverbial “Elevator Pitch,” but did you know that your website has to have one too?  It is the headline of the page on your site people see first!

When people visit your site they will make an assessment of who you are in less than 10-30 secs.  That fact means that you have very little time to explain what you offer to potential customers. It means the headline on your page may make or break whether someone stays on your site to look around.

People come to the web to learn, not to be sold to.  Therefore, a good headline needs to lead into an informative article about a topic that helps your potential clients solve one of their problems.  The best headlines also have emotional impact because they address a concern, a problem, or maybe a possible joy of the potential client.

Your headline sets the tone for whether people can find some valuable information on your site or whether you are just another salesman.  Can You Describe Your Complete Offering In an Informative Headline?  If not get some help!

If you have seen a good headline, leave me a comment telling me what it is.