Archive for March, 2010

How a Slideshow Can Increase or Decrease Traffic to Your Website.

Wednesday, March 31st, 2010

One way to take a website from a stale page to one that it is more engaging is add something that moves such as a slide show.  It makes the message more memorable.  Billboard companies often promote this principle on their rotating boards and have studies about their effectiveness.

Traditional web developers create slideshows in flash because it is very reliable, looks great, and almost everyone has the flash player.

However, people who specialize in how to make sites that rank well in the search engines tell that the search engines do not reliably find content in flash files, in spite of eager announcements by Google and Adobe.  So the captions on your website and the words in the pictures will not necessarily be read and catalogued by search engines like Google, Yahoo, Bing, etc.  So the content could actually hurt your search engine rankings.

The solution is to use a javascript library like JQuery to produce the slide show.  The individual pictures and any key word rich captions that you want to use will be in the regular text flow of the page, which means there will be no confusion about whether the search engines will find the information.

Another advantage of using a library like JQuery is that it is designed to work across multiple browsers, unlike hand-coded javascript, which may not work in all browsers unless you include a lot of “hacks” for individual browsers.

You can see samples of projects coded by A Site that Works using JQuery at http://arenalawfirm.com, http://factoryatfranklin.com, http://asitethatworks.com/design-samples-2/

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