Archive for November, 2010

What I am Thankful For

Saturday, November 27th, 2010

Living in a country that respects an individual’s right to worship (or not) the god of their choice.

Living in a country where the people running the government have at least some interest in helping average citizens.  (It could be better, but in many countries government officials exist primarily to line their own pockets.)

That in the 1940’s and 1950’s our leaders chose to rebuild Europe and Japan.

Ways to safely walk and bike to my destinations

Great health that keeps me from having to access the health care system very often.

A high speed internet connection.

A beautiful baby daughter.

A great and well rounded education from Virginia Tech.  A high school English teacher (Ms. Gann) that taught me the basics of good writing.

A modest home to shelter me.

What we need:

More compassion and humility.

We need leadership in Washington DC with a smaller government.

Less demonizing and belittling of RINO and DINO leaders who attempt to forge compromises

A simpler tax system.  New tax breaks only benefit the people that can hire accountants to track them.

Quality high speed internet access for every business, rural and urban.  Soon every person will need it as well.  The issue is as important as rural electrification was in the early 1900’s.

An energy policy that discourages fossil fuel usage and encourages renewable sources

Economic development plans that encourage compact urban areas that are walkable and bikeable.

National minimum standards for primary and secondary education.

A middle class.

Economic policies that encourage business to build and create things here.

Incentives and training to help people start small businesses and manufacturing operations.

The focus on healthcare insurance is not the same as focusing on providing healthcare and reducing the cost.  Healthcare costs will only go down when people become responsible for their own costs AND they have choices they can understand and believe in.  Until then, we should plan on healthcare costs bankrupting this country because we have not physically limited the spending or created a system that encourages costs to go down.  (Insurance companies exist to return things to the state they were before a major catastrophe; they do not exist to reduce costs.)  (There are not enough people from 30-50 to pay taxes to keep both the baby boomers up in their retirement and the silent generation when they go to hospitals and nursing homes to die.  They have already been rioting in Europe over these issues.)

How Blogging Improves Your Business Online Marketing, Regardless of the Number of Website Visitors

Monday, November 8th, 2010

Short Answer: Of the tools that can be embedded in your website, blogging is the best online marketing strategy to show that you consistently help other customers with specific problems and the personality you bring to the table.

Long Answer:

The most important thing customers want to know is whether you are likely to help them with a particular problem.  The next most important thing is whether they think they will like working with you.  They are not as interested in your most recent awards or how big you are.  A well-written blog shows website visitors that you are staying current with the problems of your clients and customers.  How you describe solving your client’s problems gives them a clue as to how you will work them.

In the past 20 years we have gone from a world in which corporations could protect their knowledge to one where consumers can find more and more information without professional guidance.  What they need is an understanding of the nuances about how to apply the knowledge.  A blog shows how you apply the basic knowledge that is available to help your clients.

Many small business owners intuitively know that offering a product or a specific skill is not enough.  Many respond by saying we offer great “service” without defining how we provide that service.  Are we detail oriented, warm and fuzzy, cost conscious, investment oriented, well connected, etc.  Again a blog can show a website visitor whether you provide service in a way that meshes with their personality.  (Remember, that the worst clients are the ones that are expecting a different approach than the one you provide.)

Why Is Social Media Important to My Online Marketing Strategy?

Monday, November 1st, 2010

Short Answer: It’s real.  It’s harder to fake.  Search engines love it.

Long Answer:

Website marketing professionals and search engines both need each other; but they also have vested interest in masking many of their techniques.

Your online marketing strategy should focus getting people to your site and then converting them into clients and customers.  Most new website visitors will come to your site because a search engine provides a link.  The more the online marketing strategy can be built around the rules of the search engines, the more website visitors the solutions will generate.

The search engines exist to sell advertising; just like radio and television.  The advertising revenue is based on how many people use the search engine, which is based on the quality of the search results.  Since there are so many websites, they have created software tools called robots to scan the web for content.  Since these programs are automatic and require very little human interaction, the search engines must guard against the ranking system from being discovered in full.

Of the types of criteria that search engines use to determine what it is in a website, social media is the most real and the hardest to fake.  It is the equivalent of search engine gold.

How are search engines gamed?

On the surface, the links to a website would appear to indicate that people find the website useful and informative.  However, a particularly aggressive SEO expert servicing multiple sites can actually fake this aspect pretty easily.  So the approach has limited value.

The number of times a word appears in a site or that a company name appears in other sites would also seem to be a good measure.  When website developers figured this part out, they began to create pages loaded with words just to attract search engine traffic.  The search engines responded by developing techniques to detect duplicative content and reducing the rank of websites with duplicative content.

In the next round, some nefarious search engine optimizers decided that if they could not effectively raise their client site’s rank, they would take their competitors down.  So they have developed extensive techniques to duplicate content on “behalf” of the competitor they want to take out.

Now the search engine has to attempt to determine whether the duplicative content was posted by the site’s website development team or a competitor, which is very difficult indeed.  This approach can be used for site links as well.

In the end it becomes very difficult for the search engines to determine whether particular content is real or fake.  Social media done well is hard to fake. It grows slowly over time and is genuinely shared with other people.  It is the type of content that search engines love.



Short Answer: It’s real. It’s harder to fake. Search engines love it.

Long Answer:

Website marketing professionals and search engines both need each other; but they also have vested interest in masking many of their techniques.

Your online marketing strategy should focus getting people to your site and then converting them into clients and customers. Most new website visitors will come to your site because a search engine provides a link. The more the online marketing strategy can be built around the rules of the search engines, the more website visitors the solutions will generate.

The search engines exist to sell advertising; just like radio and television. The advertising revenue is based on how many people use the search engine, which is based on the quality of the search results. Since there are so many websites, they have created software tools called robots to scan the web for content. Since these programs are automatic and require very little human interaction, the search engines must guard against the ranking system from being discovered in full.

Of the types of criteria that search engines use to determine what it is in a website, social media is the most real and the hardest to fake. It is the equivalent of search engine gold.

How are search engines gamed?

On the surface, the links to a website would appear to indicate that people find the website useful and informative. However, a particularly aggressive SEO expert servicing multiple sites can actually fake this aspect pretty easily. So the approach has limited value.

The number of times a word appears in a site or that a company name appears in other sites would also seem to be a good measure. When website developers figured this part out, they began to create pages loaded with words just to attract search engine traffic. The search engines responded by developing techniques to detect duplicative content and reducing the rank of websites with duplicative content.

In the next round, some nefarious search engine optimizers decided that if they could not effectively raise thei

Short Answer: It’s real.  It’s harder to fake.  Search engines love it.

Long Answer:

Website marketing professionals and search engines both need each other; but they also have vested interest in masking many of their techniques.

Your online marketing strategy should focus getting people to your site and then converting them into clients and customers.  Most new website visitors will come to your site because a search engine provides a link.  The more the online marketing strategy can be built around the rules of the search engines, the more website visitors the solutions will generate.

The search engines exist to sell advertising; just like radio and television.  The advertising revenue is based on how many people use the search engine, which is based on the quality of the search results.  Since there are so many websites, they have created software tools called robots to scan the web for content.  Since these programs are automatic and require very little human interaction, the search engines must guard against the ranking system from being discovered in full.

Of the types of criteria that search engines use to determine what it is in a website, social media is the most real and the hardest to fake.  It is the equivalent of search engine gold.

How are search engines gamed?

On the surface, the links to a website would appear to indicate that people find the website useful and informative.  However, a particularly aggressive SEO expert servicing multiple sites can actually fake this aspect pretty easily.  So the approach has limited value.

The number of times a word appears in a site or that a company name appears in other sites would also seem to be a good measure.  When website developers figured this part out, they began to create pages loaded with words just to attract search engine traffic.  The search engines responded by developing techniques to detect duplicative content and reducing the rank of websites with duplicative content.

In the next round, some nefarious search engine optimizers decided that if they could not effectively raise their client site’s rank, they would take their competitors down.  So they have developed extensive techniques to duplicate content on “behalf” of the competitor they want to take out.

Now the search engine has to attempt to determine whether the duplicative content was posted by the site’s website development team or a competitor, which is very difficult indeed.  This approach can be used for site links as well.

In the end it becomes very difficult for the search engines to determine whether particular content is real or fake.  Social media done well is hard to fake. It grows slowly over time and is genuinely shared with other people.  It is the type of content that search engines love.

r client site’s rank, they would take their competitors down. So they have developed extensive techniques to duplicate content on “behalf” of the competitor they want to take out.

Now the search engine has to attempt to determine whether the duplicative content was posted by the site’s website development team or a competitor, which is very difficult indeed. This approach can be used for site links as well.

In the end it becomes very difficult for the search engines to determine whether particular content is real or fake. Social media done well is hard to fake. It grows slowly over time and is genuinely shared with other people. It is the type of content that search engines love.

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