Archive for December, 2010

Using Your Website to Help People Find Your Store

Monday, December 20th, 2010

Most people are familiar with the Google maps that people put on their website so that you can get driving directions.  However, the typical view shows what the building looks like from the sky.  Unfortunately, we are not living in the cartoon world of the Jetsons, where people get around by flying instead of driving.

Google maps has functionality that will allow you to place a street view of your location on your website.  All you need is someone like A Site that Works who understands Google’s mapping program to add the feature to your site.  Then you can also add other pictures as well.

The result is that people will be able to recognize your building even when they are driving in rush hour traffic and distracted by their telephone.

Make Sure You See a Draft of Your Website Design Before It Goes Live

Tuesday, December 14th, 2010

It happened again.  I had a conversation with someone who is unhappy with the web designer who worked on their website.  In this case, the web designer has changed the look of the site without giving the client the chance to approve the look of the site before it went live.

It seems to me that if you are truly a professional that has the interest of your client at heart you do one of two things:

  1. You let people review the look of the site before you make it live and give them a chance to change the look.
  2. If you do not want to risk going through endless edits, then set your limits up front.

Personally, I have found that if we have a good conversation about the look of a website design before we get started designing a website we can deliver a quality mockup in the first draft, so that the site does not have to be re-designed again.  It works even better if we know the marketing emphasis of the website before we begin design.

    Please come back when we have finished our re-branding and have republished this site