An Example of How Social Media Gets Recognized by Search Engines
The power of social media within the world wide web is quite strong. If you have an active profile in a social media platform and you have active information in that profile, Google, Yahoo, Bing, etc will notice. I first noticed it when I realized that my profiles in LinkedIn were popping up high on the search engines. Then we built a site around a social media platform called Elgg. Although the site has still not gone live, the profile shows up pretty high if you search for Eric Hutton in Nashville. (Evidently, there are several prominent Eric Hutton’s, so the word “Nashville” is important.) The link is here: http://onemillionspeakers.com/pg/profile/mtguyot (at the time of publishing).
All of this means that Elgg would be a great tool for any company or office made up of semi-autonomous professionals, such as a real estate firm, a law practice, an accounting practice, etc. It all depends on having the right platform and then using it correctly to get your message out.