Most folks have heard of the proverbial “Elevator Pitch,” but did you know that your website has to have one too?  It is the headline of the page on your site people see first!

When people visit your site they will make an assessment of who you are in less than 10-30 secs.  That fact means that you have very little time to explain what you offer to potential customers. It means the headline on your page may make or break whether someone stays on your site to look around.

People come to the web to learn, not to be sold to.  Therefore, a good headline needs to lead into an informative article about a topic that helps your potential clients solve one of their problems.  The best headlines also have emotional impact because they address a concern, a problem, or maybe a possible joy of the potential client.

Your headline sets the tone for whether people can find some valuable information on your site or whether you are just another salesman.  Can You Describe Your Complete Offering In an Informative Headline?  If not get some help!

If you have seen a good headline, leave me a comment telling me what it is.

This entry was posted on Tuesday, April 21st, 2009 at 9:55 pm and is filed under Business, Marketing, Website Content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.