Most folks have heard of the proverbial “Elevator Pitch,” but did you know that your website has to have one too?  It is the headline of the page on your site people see first!

When people visit your site they will make an assessment of who you are in less than 10-30 secs.  That fact means that you have very little time to explain what you offer to potential customers. It means the headline on your page may make or break whether someone stays on your site to look around.

People come to the web to learn, not to be sold to.  Therefore, a good headline needs to lead into an informative article about a topic that helps your potential clients solve one of their problems.  The best headlines also have emotional impact because they address a concern, a problem, or maybe a possible joy of the potential client.

Your headline sets the tone for whether people can find some valuable information on your site or whether you are just another salesman.  Can You Describe Your Complete Offering In an Informative Headline?  If not get some help!

If you have seen a good headline, leave me a comment telling me what it is.

It is only human to worry.  At the right dose, it helps us get up in the morning instead of being fat and lazy.

A friend of mine Joe Rolwing at the Tennessee Biotechnology Association passed the following article from the Mississippi State Department of Business.  They have provided a number of examples of outstanding world class United States companies that started during business downturns.

Money can be made during a recession!

Here is the article:  innovation-economics-101

My takeaway is that you cannot sit back and do nothing.  You have to reach out to your potential customers in new ways.