Archive for the ‘Website Myths’ Category

Myth 2: The Most Important Task Is to Drive Traffic to My Site

Wednesday, December 3rd, 2008

After a little thought, this one is easy to debunk.

What are visitors going to do when they get to your site?

Do you have so much sales literature on the site that people leave in disgust?

Do you have a reason for them to stay?

  • Do you provide them information that they can implement in their life or business today?
  • Do you have good, “timeless” subject matter resource information?
  • Do you have areas of the website where they will regularly conduct business with you, such as a client login area or client worksheets.
  • Do you provide online specials (that change regularly)

Do you make a request of them that is easily found on the site? (If you don’t make a request, they will move on and not do anything “productive” to help your business grow.)

  • Call your office for a free quote or free analysis?
  • Sign-up for a paid monthly subscription to insider news?

In the end, you can spend a lot of money getting people to your site, but none of that matters if they do not stay long enough to do business with you.

Myth 1: Anyone Can Create a Good Website

Monday, November 24th, 2008

It is true that there are a number of templating systems that will help you get a functioning website. However, without the help of professional developer, there are a few things that these systems alone cannot do, even if you have the smarts to figure out HTML:

  • Cause customers to call you to request your services or products, or just more information
  • Define your target sales market niche and the problems you solve for them
  • Develop a unique graphical look that shows that niche that you solve their problems
  • Develop compelling content that demonstrates you are the expert in your field
  • Ensure that the content is engaging so that people stay on your site long enough to learn who you are.
  • Drive traffic to your site

Each of these tasks are things that a developer can help you accomplish. Depending on your needs a good developer can help you

  • Define your target market niche so that your online message is focused and engaging
  • Write compelling content have visitors spending time your site and re-visiting you frequently so that you can develop a relationship with them
  • Create a unique graphical look that demonstrates what you do and the problems you solve
  • Ensure that search engines will find your content and provide you a good search ranking.
  • Ensure that interested buyers/clients find your site.
  • Set-up blogs, email marketing software, e-commerce, etc.
  • Maintain your site so that it does not become stale.
  • Help you make sales!

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