Barriers to a Successful Site

(Things that Constrict the Funnel)

Facilitators to a Successful Site

(Things that Widen the Funnel)

Why?

No Call to Action

A Defined and Visible Call To Action

Without a Call to Action, people will visit but they will not do anything.

To much Sales Talk

• A Striking Headline Backed up with excellent Informational Content
• Articles/White Papers
• Blogs
• Surveys

Most people immediately bounce from a site when they see too much sales talk.  They usually come to a site looking for information.  Create a headline that grabs their attention and speaks to them and follow it up with substantive content.

No Visibility

• Link Campaigns
• Pay per click advertising
• E-Mail Marketing
• Blogs
• High Listing in Search Engines
• Business Cards/ Stationary/ Envelopes/ Proposals/ Word of Mouth

If people do not know about your site, they cannot find it.  Many of the techniques used to create visibility can also be used to generate a sense that you are sharing information and that therefore, your website is valuable.

Poor Site Organization

Site Clearly organized according to Your Client’s Needs.

Don’t make people look around to find something simple, there are plenty of other fish in your pond.

Things that enhance your customer relationships such as :

• Dealer Login
• Current Properties for Sale
• Options to view and select customizations on a house or job
• Ability to report complaints
• Ability to make specific business requests

You are efficiently conducting business 24/7