It is not how many of your checks have rubberized and are getting returned for insufficient funds.

It is the number that tells you how many people came to your site and looked at only one page–Meaning they probably did not find anything terribly useful or interesting there (or they saw your number on the homepage and made an immediate call).  A good bounce rate is probably less than 30 percent on a homepage.

If you install Google Analytics on your site you will have this information.  (We install Analytics on all of the site that we do.)  Some of the other tools probably also create these statistics.

Generally speaking, people have to get comfortable with you, before they pick up the phone and call you or buy a product.  Therefore, you want people to explore your site and get to know you. Once you start watching your bounce rate, you can adjust your content and improve your relationship building through the website.

This entry was posted on Monday, February 9th, 2009 at 9:54 am and is filed under Marketing, Uncategorized, Website Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.