Of course a site’s links have to work and the forms have to submit properly. But what really defines whether a site works is whether people visiting your site take the actions that you want them to take.

As shown in the image to the right,

1. There are a lot of people in the marketplace.
2. A few of those people will visit your site and give you a chance to begin a conversation with them.
3. A number of those will go somewhere else within 10 seconds of reaching site.  (These are your “bounces.”)
4. Some of the remaing people  will actually take some sort of action that you want: call you for more information, request a proposal, buy a product etc.

Our goal at “A Site That Works” is to maximize the funnel.

In our post next week we will tell you some of the things that shrink or expand the funnel.

This entry was posted on Wednesday, January 21st, 2009 at 5:34 pm and is filed under Marketing, Website Content, Website Development, Website Visibility. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.