I met a new client the other day at a networking event that paid someone to help his site get found in Google/Yahoo/Bing etc.  (We developers call that Search Engine Optimization or SEO.)  He got good results.  More people found his site.

The only thing is that some of his clients were offended when they discovered he did photography for “models.”  He began to fear that he was losing business since people might think he was willing to do more risque items than a simple head shot or fashion spread for a portfolio piece. While such distinctions may not matter in big cities on the coasts, it makes a big difference in the rural South.

The lesson is that someone good at SEO can get your site found for any number of things.  What really matters though is whether they get you found for searches that relate to your business.  Proper Search Engine Optimization will affect the words displayed to your web visitors.  Make sure the person helping you with these tasks are cognizant of how you want to market your services.

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