What Does Your Website Say in 30 Seconds?

Random website visitors are like a boss I had one time.  From my cubicle, I could regularly hear him berate people for bothering him with problems that he did not think were significant or fit the situation.  Many times, they actually had a significant question; they just took too long to get around to the heart of the problem.  As I told my fellow employees, the solution was to start with your most significant issue and get it said in one sentence or two.  Once he tuned out, you were done.

Random website visitors will tune you even faster than my old boss.  You have 30 seconds or less to convince them you might

  • understand their view of their problem
  • solve their problem, and
  • have supporting information in the website to build your credibility.

We advise our clients to accomplish this goal with a powerful headline on the home page that leads into a sub-headline and an opening paragraph.  With this starter and good blueprint of the text skeleton, much of the content will write itself and your website will be a powerful communicator.  Website graphics are far less important.  We also think that for many people, the process is easier when a third party helps with the process.  (I know personally that it is very easy for me to get bogged down in wanting to explain all the details of my own business and  that it is difficult to remember the reader only needs a 20,000 foot view.)

Some of our example work includes http://www.farringer.com/, and http://arenalawfirm.com

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