In a race there is only one person who crosses the finish line first.  (OK, there are a couple of exceptions every so often in a short race.)  Most of the racers finish in the pack somewhere; there is always someone better than them.

The typical racer has to take satisfaction in doing their personal best on a given day and occasionally setting a personal record.  It takes daily hard work to reach these types of goals.

Likewise the typical blogger is not going to demonstrate that he or she is the absolute leader in service or advancement in their profession.  In nearly all cases someone does some aspect of our business better than we do.

But that is why we small businesses carve out market niches.

Few of us can compete against the Wal-Marts of the world on price; we do not have the bargaining power to purchase goods that cheap.  We have to offer better quality, more unique items, personal service, or outstanding knowledge or intuitive sense about part of an industry.

If you blog honestly and repeatedly and focus on how you serve your customers, your blog will get recognition and it will demonstrate what it is that you do uniquely well.  While you may not “come in first,” you will likely become more “real” to your clients and potential clients than a static web page ever could.  In the end after working at it consistently, you may set your own personal bests for your business goals.

This entry was posted on Tuesday, April 13th, 2010 at 10:02 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Edit this entry.